This paper intends to demystify Psychological Operations (PSYOP) by framing the analysis in terms of certain biases, organizational challenges, and troubles with terminology. The objective is twofold: a. Make PSYOP more understandable by looking at how it is defined in today's information environment and its relationship to other information activities. b. Create an understanding that PSYOP is truth-based, is an amalgam of many media and marketing tactics and techniques, and requires a closer alliance with Public Affairs to communicate a more comprehensible message.