Like the well-known slogan, hydrate or die, Special Operations Forces (SOF) also must innovate or die. Innovation may be crucial to SOF personnel’s actual physical survival, but die is also a metaphor for organizational oblivion: conformity and assimilation. One of the fundamental qualities of SOF that derives from the nature of the personnel and their organization is creativity. Dr. Spulak advances a concept for enhancing the rapid innovation that enables SOF to stay ahead of our adversaries on the battlefield. He takes a look at how SOF might innovate in ways that are different from conventional forces and emphasizes that “innovation for SOF is a function of the attributes of SOF personnel.” Whereas the conventional General Purpose Forces must seek innovation within large organizations—often merely applying more of existing capabilities—SOF personnel have greater license to innovate during ongoing operations.